HOG — Harley-Davidson, Inc.
Consumer Cyclical • Auto - Recreational Vehicles
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs,...…
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Price
Showing 1Y history. Source: FMP historical price full.
- Prev Close
- $20.90
- Day High
- $21.06
- Day Low
- $20.72
- 52w High
- $31.25
- 52w Low
- $20.45
- Volume
- 1,745,628
- Avg Volume
- Beta
- 1.333
* TTM/most recent where available
Company
- Ticker
- HOG
- Exchange
- Sector
- Consumer Cyclical
- Industry
- Auto - Recreational Vehicles
- Country
- US
- CEO
- Arthur Francis Starrs
- Employees
- 5900
- Website
- www.harley-davidson.com
Key Metrics
- Market Cap
- 2.58B
- P/E
- P/B
- P/S
- EV/EBITDA
- ROE
- Net Margin
- Div Yield
- FCF/Share
* TTM/most recent where available
DCF Valuation
Standard DCF
Levered DCF
Market Price
DCF vs Price (30D window)
Price uses last 30 days; DCF line holds latest value across the window.DCF line = solid green (latest value repeated across window), Price = dashed blue (daily closes).